• Pre-training (questionnaire + identification of a dilemma to be solved in training);
• In training: interactive format, theoretical concepts, case studies, role play and other applied games, solving the initial dilemma;
• Training materials: marketing dictionary, brochure, personal diary;

• Conduct an individual self-assessment, based on a questionnaire, of the customer experience in your own company and identify the strengths and critical aspects that require concrete actions;
• Learn how to properly evaluate, based on the questionnaire, the experience of the employees (internal customer) within the company;
• Find out which are the most suitable indicators for evaluating and monitoring the customer’s experience;
  Ai oportunitatea de a realiza o observare directă, „pe teren”, a experienţei oferite clienţilor de o companie / un brand dintr-un anumit sector de activitate (modul de activitate practică);
• Create a “customer journey map” map / diagram with the other participants in each team.

• Marketing – The source of income or expense?
• Demystifying marketing concepts: market analysis, segmentation, target audience, targeting, positioning and differentiation, brand equity, brand benefit, brand value equation, brand KPIs, ATL / BTL, media, DTC, digital, marketing plan etc.
• Marketing man – teammate or opponent? How do we work effectively with the marketing man? How do we turn collaboration difficulties into opportunities? How do we identify and use skills?
• Marketing for me: how can I use marketing principles in my job and personal life? What should I know as a marketing consumer?
  Immortal anecdotes and stories about marketing (case studies, Cannes stories, etc.).

Do you have any questions?

Do not hesitate to call us or write to us via chat, email or by filling out the form on the contact page.