In the “Neuroscience of communication” program, we will focus on the following elements:

THE BRAIN – “HARDWARE”

We will understand how the people’s “hardware” works and what affects the communicating process.

• Evolutionary aspects – to what are we predisposed by the way our brain had evolved.
• Stratified specialization – executive functions, sub-cortical functions;
• The “approach” / “avoid” and “security” / “satisfaction” polarities;
• “Fight” / “flight” / “freeze” reaction and emotional diversions;
• Sensitive emotional buttons (SCARF model);
• Neuroplasticity – the key to personal or organizational transformation.

THE MIND – “SOFTWARE”

We will understand how people’s “software” forms and how it can be rewritten in the interaction and communication with others.

• What is the mind – a definition formulated and accepted by over 150 professionals;
• Conscious and unconscious filters;
• Mind maps and the representation of reality;
• The 6 perceptual systems and their impact on the way we communicate;
• Thinking patterns and values;
• Legătură între tiparele de gândire dominante şi comportament.

RELATIONSHIPS – “CODING”

We are aware of the way we exchange energy and information in interaction with those around us and what impact this exchange has on how we think and behave.

• Mental positioning in relation to others;
• Speak the same language;
• Emotional diversions;
• Nonviolent communication;
• Constructive communication;
• Charisma and neuroscience of social attractiveness.

CONCEPTUAL INSERTS

Models, methodologies and concepts that will be presented and integrated in the program:

• Process Communication Model (PCM);
• Neuro-Linguistic Programming (NLP);
• Transactional Analysis (AT);
• Interpersonal Neurobiology;
• Reframing;
• Chunking;

This course is dedicated to:

• leaders and managers;
• entrepreneurs;
• coaches, psychotherapists, counselors;
• salesmen;
• marketers and advertisers;
• teachers, educators, schoolteachers;
• parents;
• media specialists (journalists, moderators etc.)

This course helps us to:

• become aware of how our brain works when communicating and interacting with others;
• understand the interdependence between brain, mind and relationships and how this 3 parts transform when we communicate
• learn what are the emotional sensitive triggers of the others and how to avoid to set them off in the communication process
• understand and evaluate what our dominant patterns of thinking are;
• discover the science of personal and organizational transformation, from the perspective of the way we talk and interact;
• become aware of the 6 different languages that we speak each day, without even knowing it;
• adapt communication to the way the other perceives the reality;
• how we can help the others to develop, based on the way we talk.