1st Session

• The characteristics of the VUCA environment and ambition towards an entrepreneurial society;
• Competitive advantage, operational efficiency, efficient organization;
• Strategic thinking and strategic management;
• What is and what is not the strategy – how do we attract our customers?
• How do we make a promise of attractive value.

2nd Session

• What is the basis for developing a correct strategy:

1. Environment analysis
2. Positioning

• How do we choose strategic actions;
• What’s the difference between strategy and business model;
• Blue Ocean type strategies, for times of crisis.

This focused workshop addresses:

• top managers;
• department managers;
• local or multinational companies leaders, with responsibility over the elaboration and/or implementation of the company’s strategy.

• You will identify the sources of competitive advantage in the industry in which you operate and you will keep your focus on the company’s strengths to maintain it;
• You will explore your leadership abilities in change management; adapting your strategy on the new market needs.
• You will gain clarity in your actions and make the organizational changes necessary to successfully implement the strategy;
• You will understand the use of strategic tools like: tools that analyze external environment, the value chain, the positioning matrix, the RECI model – Blue Ocean Strategy;
• 30 minutes guide for:
  1. making an attractive value promise;
  2. correct use of SWOT analysis.