This focused workshop addresses:

• top managers;
• department managers;
• local or multinational companies leaders, with responsibility over the elaboration and/or implementation of the company’s strategy.

• You will identify the sources of competitive advantage in the industry in which you operate and you will keep your focus on the company’s strengths to maintain it;
• You will explore your leadership abilities in change management; adapting your strategy on the new market needs.
• You will gain clarity in your actions and make the organizational changes necessary to successfully implement the strategy;
• You will understand the use of strategic tools like: tools that analyze external environment, the value chain, the positioning matrix, the RECI model – Blue Ocean Strategy;
• 30-minute guidance for:
  1. making an attractive promise of value;
  2. the correct use of SWOT analysis.

1st Session

• The characteristics of the VUCA environment and ambition towards an entrepreneurial society;
• Competitive advantage, operational efficiency, efficient organization;
• Strategic thinking and strategic management;
• What is and what is not the strategy – how do we attract our customers?
• How do we make a promise of attractive value.

2nd Session

• What is the basis for developing a correct strategy:

1. Environment analysis
2. Positioning

• How do we choose strategic actions;
• What’s the difference between strategy and business model;
• Blue Ocean type strategies, for times of crisis.

Do you have any questions?

Do not hesitate to call us or write to us via chat, email or by filling out the form on the contact page.