The Personal Branding program is aimed at professionals who want to advance faster in their career or to grow their business faster by making the most of their unique resources.

We believe that there are certain professional categories for which a strong personal brand is vital to success: consultants, architects, doctors, lawyers, therapists, designers or brokers, entrepreneurs whose name is closely linked to their business, politicians, artists and professionals from media and entertainment, middle managers in corporations who are preparing to move to top management positions, C level Managers who want to leverage their personal brand to increase the visibility and results of the company to build their unique resources.

• Added value: people pay up to 70-100% more for a brand Personal branding gives you the opportunity to differentiate yourself so that you are the first choice;
• Bargaining power and more profitable contracts: a pearl on display at Tiffany is priced higher than a pearl at the Beijing pearl market;
• Influence: you bring prestige with you and influence the projects you participate in / the causes you support;
• Independence and career control: you choose your clients / employers more easily;
• Continuity in times of crisis: important brands are those that survive in times of crisis;
• High self-awareness: Intense work with your goals, values, and passions will improve your outlook on life and bring clarity to areas where you can make a difference by doing the things you are passionate about.

The course will cover the main stages of the Shero personal branding process: disclosure, harmonization, distribution and is structured in four workshops of 4 hours each, following the agenda below:

Workshop 1

• The map towards Personal Mega-Brand Status
• Personal Branding fundamentals (I)
• Personal Branding fundamentals (II)
• External perception of personal brand

Workshop 2

• The unique competitive advantage
• Audience & Competition
• How to align the environment components to your personal brand
• Personal Brand Manifesto

Workshop 3
Key messages

• Themes and communication channels (online and offline)
• Map of influencers

Workshop 4

• 100 days plan: networking and successful relationships
• Media training: local media environment, interview simulations, do’s & dont’s
• Preparation of annual communication plan

Do you have any questions?

Do not hesitate to call us or write to us via chat, email or by filling out the form on the contact page.