As a manager or marketing specialist, you face every day challenges related to attracting new customers and generating the loyalty of existing customers, separating from competition and looking for solutions to increase market share and profit. Do you want a better image of your company’s brands and a real impact impact on your communication campaign? Do you want answers, fast and efficient?

This management course is especially for:

• Marketing, product, brand managers, trade managers;
• Marketing and communication specialists;
• Other members of the management team (HR, sales) that want to understand the relationship between own activity and marketing;
• Entrepreneurs that want to spot new ideas of development for their own business;

• Apply the most current marketing practices, the next day;
• Make more profitable marketing decisions, because you gain a clearer and more structured perspective on the market;
• Build a marketing plan from A to Z, adapted to the stage of your company;
• Test your marketing skills with help from a new online marketing simulation, available worldwide (Innovative Learning Solutions Inc – ILS);
• Communicate and validate your own thinking and acting way, with the help of your colleagues;

• Major decisions: determine the target segments and positioning;
• How to develop a marketing plan that propels the company to top performance;
• Data or “insight”?
• How to develop a powerful brand;
• New challanges in the distribution field;
• Tools for marketing communication;
• How to use new tools for digital marketing;
• What is the right price?
• It is time to change the marketers’ perspective on prices;
• Test your marketing skills!

• Marketing Manager certificate, ANC authorized
• EXEC-EDU certificate

• 1st module: 890 EUR
• 2nd module: Strategic Marketing simulation: 180 EUR (cost includes 2 sessions of 3h each and the Strategic Marketing license)

1st + 2nd module: 980 EUR
final exam tax: 150 EUR

• optional module: pricing strategy: 125 EUR

You can choose to participate in both modules or only in one of them. The receiving of the ANC certificate is conditioned by successfully presenting the final project and taking part in both modules of the program.

*For courses authorized by ANC, VAT is not applicable, according to OG 129/2000 and L163/2005 (in case that you finish the whole program, participating in the first two modules)

• discounts starting with 5% for groups of minimum 3 people!