Marketing: Caprice or Necessity? (Marketing course 4 non-marketing)

375,00  (fără TVA)

The objective of the program “Marketing: Caprice or Necessity?” It is to turn each participant into a professional who understands how to support business growth through coherent marketing strategies and actions.

Where – Zoom
When – there is currently no session scheduled
Period– 2 days

This program can also be delivered in-house (personalized for a group of participants from your company). Send us the details by accessing the registration button below.

  • Marketing – The source of income or expense?
  • Demystifying marketing concepts: market analysis, segmentation, target audience, targeting, positioning and differentiation, brand equity, brand benefit, brand value equation, brand KPIs, ATL / BTL, media, DTC, digital, marketing plan etc.
  • Marketing man – teammate or opponent? How do we work effectively with the marketing man? How do we turn collaboration difficulties into opportunities? How do we identify and use skills?
  • Marketing for me: how can I use marketing principles in my job and personal life? What should I know as a marketing consumer?
    Immortal anecdotes and stories about marketing (case studies, Cannes stories, etc.).
  • Maria Predoiu

    Maria Predoiu

    Inovație, Marketing, Leadership

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    EXEC-EDU

    Your place to grow!

Maria Predoiu

She is an experienced business leader, with exceptional results locally and internationally and equally a woman passionate about training the talents of her team or community. Recognized by Forbes among the Top 50 most influential women in Romania – 2017 & 2018.

  • Pre-training (questionnaire + identification of a dilemma to be solved in training);
  • In training: interactive format, theoretical concepts, case studies, role play and other applied games, solving the initial dilemma;
  • Training materials: marketing dictionary, brochure, personal diary;
  • Conduct an individual self-assessment, based on a questionnaire, of the customer experience in your own company and identify the strengths and critical aspects that require concrete actions;
  • Learn how to properly evaluate, based on the questionnaire, the experience of the employees (internal customer) within the company;
  • Find out which are the most suitable indicators for evaluating and monitoring the customer experience;
    You have the opportunity to make a direct observation, “on the field”, of the experience offered to customers by a company / brand in a certain area of activity (the module of practical activity);
  • Create a “customer journey map” map / diagram with the other participants in each team.

375,00  (fără TVA)Add to cart

Do you have any questions?

Don’t hesitate to call or write us, full details can be found in the Contact section.

EXEC-EDU CUSTOMERS

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Your place to grow

Nivel

Entrepreneur, Middle management

Trainer

Maria Predoiu

Categorie

Grow Victory

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