Marketing: Caprice or Necessity? (Marketing course 4 non-marketing)

375,00 € (fără TVA)

The objective of the program “Marketing: Caprice or Necessity?” It is to turn each participant into a professional who understands how to support business growth through coherent marketing strategies and actions.

Where – Zoom
When – there is currently no session scheduled
Period– 2 days

This program can also be delivered in-house (personalized for a group of participants from your company). Send us the details by accessing the registration button below.

Thematic

  • Marketing – The source of income or expense?
  • Demystifying marketing concepts: market analysis, segmentation, target audience, targeting, positioning and differentiation, brand equity, brand benefit, brand value equation, brand KPIs, ATL / BTL, media, DTC, digital, marketing plan etc.
  • Marketing man – teammate or opponent? How do we work effectively with the marketing man? How do we turn collaboration difficulties into opportunities? How do we identify and use skills?
  • Marketing for me: how can I use marketing principles in my job and personal life? What should I know as a marketing consumer?
    Immortal anecdotes and stories about marketing (case studies, Cannes stories, etc.).

Trainer

  • Maria Predoiu

    Maria Predoiu

    Inovație, Marketing, Leadership

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    EXEC-EDU

    Your place to grow!

Maria Predoiu

She is an experienced business leader, with exceptional results locally and internationally and equally a woman passionate about training the talents of her team or community. Recognized by Forbes among the Top 50 most influential women in Romania – 2017 & 2018.

Who is it for

  • Pre-training (questionnaire + identification of a dilemma to be solved in training);
  • In training: interactive format, theoretical concepts, case studies, role play and other applied games, solving the initial dilemma;
  • Training materials: marketing dictionary, brochure, personal diary;

Benefits

  • Conduct an individual self-assessment, based on a questionnaire, of the customer experience in your own company and identify the strengths and critical aspects that require concrete actions;
  • Learn how to properly evaluate, based on the questionnaire, the experience of the employees (internal customer) within the company;
  • Find out which are the most suitable indicators for evaluating and monitoring the customer experience;
    You have the opportunity to make a direct observation, “on the field”, of the experience offered to customers by a company / brand in a certain area of activity (the module of practical activity);
  • Create a “customer journey map” map / diagram with the other participants in each team.

375,00 € (fără TVA)Add to cart

Do you have any questions?

Don’t hesitate to call or write us, full details can be found in the Contact section.

Contact

EXEC-EDU CUSTOMERS

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Your place to grow

Nivel

Entrepreneur, Middle management
Trainer

Maria Predoiu
Categorie

Grow Victory
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