This program is designed for those that want to specialize in digital marketing or just want to organize their already acquired knowledge: marketing managers or other decision makers in the process of allocating marketing budgets, brand managers, online media buyers and planners, media sellers online/ online publishers that represent themselves in the online media market. The program is suitable for specialists in interactive agencies, like media, online PR etc., as well as for owners of online stores or Internet businesses.

• Direct applicability for the market position of the participants’ business;
• Understanding the principles used in online advertisement;
• Discovery of “tips and tricks” – things that “you won’t tell” about de romanian advertisement market;

• Practical applications of marketing and communication strategies used in online and digital advertising;
• Effective creativity in advertising campaigns in new digital media;
• Advantages offered by the new marketing opportunities through mobile technology;
• Digital planning;
• Trends in online and mobile advertising;
• Concrete solutions for streamlining online advertising through adserving solutions;
• Specific “tips and tricks” for the online advertising industry;
• Specific solutions for online stores, business that are active in online, but also for brands in the FMCG/ retail/ IT / Auto/ Banking etc.
• Tools for measuring in online advertising, regardless of the used channel.

Do you have any questions?

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