Most entrepreneurs and leaders in organizations live with the frustration that their vision is not coming to fruition at the speed they would like, with the resources and engagement they know is possible from employees, collaborators, and of course, customers.
They waste time, energy and money trying to optimize pieces of the process by increasing budgets, changing collaborators, tactics and the like. What they don’t do most of the time is analyze the effectiveness of the message they are delivering
This is where a well-told story helps the most. No! It’s not about stories like those told by grandma at the stove, nor metaphors, nor the use of various life stories in motivational speeches. It’s about using story structure to create a clearer message, which leads to higher sales, higher engagement, and therefore higher profit.