Business Strategy

395,00  (fără TVA)

“Operational effectiveness is not equal with strategy. The strategy is based on unique activities.” – Michael Porter

Where – Zoom
When – there is currently no session scheduled
Period– 2 days

This program can also be delivered in-house (personalized for a group of participants from your company). Send us the details by accessing the registration button below.

  • Presenting the strategy for maintaining and enhancing competitive advantage; the benefits and the mechanisms of strategic management as a process;
  • External factors influencing company’s strategy and the opportunities and threats arising from them. Understanding the environment perspective that they belong, the competition mechanisms and their evolution (PESTEL Model, Industry life cycle, Porter Model, key success factors, the driving forces of change);
  • Internal factors on the links in the chain of value and cost – resources and competencies that determine strengths and points to be improved (weaknesses);
  • The importance of SWOT in early identification of strengths, weaknesses, opportunities and threats. The company’s goal is to maximize the strengths and minimize then improve the weaknesses, capitalizing the opportunities and avoiding the threats that it is exposed to;
  • Understanding the steps that must be taken in order to implement the developed strategies (at operational, organizational, financial levels etc.);
  • Identification of the symptoms, challenges and problems in face of strategic change.
  • Dr. Lavinia Rașcă

    Dr. Lavinia Rașcă

    Management strategic, Entrepreneurship, Managementul resurselor umane

  • Monica Minoiu, EMBA

    Monica Minoiu, EMBA

    Management strategic și operațional

EXEC-EDU experts

They are trained in top business schools in the USA and Europe and have hundreds of hours of training and consultancy in project management. But what really adds value to the sessions they provide is their long-standing practical experience project management — thousands of hours of practice in complex projects from diverse industries (telecoms, education, media, constructions).

This intensive program targets:

  • top managers;
  • department managers;
  • local or multinational companies leaders, with responsibility over the elaboration and/or implementation of the company’s strategy.
  • You will make your strategy more visible than that of your competitors;
  • You will clarify what does (and what DOES NOT) your company do;
  • You will create a clear vision and mission that deploy the energies in the organization and to transpose them into SMART objectives;
  • You will make complex environmental analysis;
  • You will compete in extremely difficult environments, by creating the “blue ocean”;
  • You will successfully put the strategy into practice, through hard and soft elements;
  • You will use your leadership skills in order ro manage change;
  • You will get an hour of free consultancy with one of the EXEC-EDU’s experts;

“Participating in this program helped me see” the big picture “in terms of business strategy!” – Răzvan Constantinescu, Key Account Manager – MGSI


”I consider that a strong point of the program is the interaction with the participants; their involvement in the discussion of the topics discussed. ” – Alina Grigore, Key Accountant Manager – MGSI


“The program was interesting, it caused me a lot of problems, I related with my company to the examples discussed. I will leave with some thoughts and decisions that I will try to implement. Sometimes there were theoretical discussions, but in the end we related them to our realities. I have systematized and fixed / confirmed certain ideas and thoughts. ” – Florin Tricorache, CEO – Test Trading

“Two extremely focused days that put us face to face with the business we run, in an objective, direct, sincere and 360-degree manner. Even more valuable was the mix of colleagues in which we found, each of us, potential customers / partners from whom we received questions, complaints, feedback on expectations. Basically, more than a simulation, this program focused on very “real life” situations. There are only a few reasons why I would recommend this program to an entrepreneur: – compact group of entrepreneurs and executives from various industries with different experiences – theory exemplified directly on the business situations of students – the two trainers, Lavinia Raşcă and Monica Minoiu, had an excellent way to manage the room and to integrate in discussions and a wide capacity to understand our business framework and to offer us applicable visions – a complex program from which we could evaluate what I need to deepen in other programs and also the strengths – lunch a little too good 🙂 ”- Mara Gojgăr, Managing Partner – Confident PR

395,00  (fără TVA)Add to cart

Do you have any questions?

Don’t hesitate to call or write us, full details can be found in the Contact section.



Your place to grow


Entrepreneur, Middle management, Top management


Dr. Lavinia Rașcă, Monica Minoiu, EMBA


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